Live Now is a movement to start living on your terms, with hope, optimism and strength. Kidney disease doesn't define your life - you do. It's time to get up, get out and live for today.
Privacy Policy


Thank you for visiting ("Site"). This Site is owned by Baxter Renal ("Baxter"). For purposes of the Policy, references to "we," "our," and "us" mean Baxter.

This Site provides a wide range of information to our Site’s visitors, including information about medical and health-related. This information is not meant to be a substitute for the advice provided by a physician or other medical professional. This information should not be used for diagnosing a health problem or disease; visitors should always consult their own physician. Like many websites, we also collect information from our visitors, including personally identifiable information (your full name, e-mail address and so on) and nonpersonally identifiable information (e.g., aggregate statistics about what parts of our Site are most popular). This Privacy Policy ("Policy") is designed to tell you about our information collection practices at this Site – that is, the ways we collect information; what kinds of information we collect; why we collect information; how we use information we collect; with whom we share information we collect; how you can access, amend, and delete information we collect from you; and what kinds of security we use to protect information you provide.

Before using this Site - and particularly before submitting personally identifiable information via this Site - you should read this entire Policy and indicate your acceptance of the Policy below. If the terms and conditions of the Policy are not acceptable to you, do not submit any personally identifiable information via this Site and select the "I DO NOT AGREE" bottom at the bottom of the page and you will be directed to the Live Now home page where you can browse our public content.


Please be aware that this Policy applies only to this Site. Within this Site, you may see links or references to other websites, which are not covered by this Policy and are likely to have different information practices. We therefore encourage you to read the privacy policy of each website you visit. We provide these references and links for your convenience; they should not be construed as an endorsement of such sites, their content, or their information practices. You are solely responsible for any interactions you may have with such websites.


This Site collects information from its visitors in two ways: actively and passively. Active information collection refers to instances in which we gather information from you when you fill it in and send it to us, such as by completing a registration form, signing up for an electronic newsletter, or sending us a message via an e-mail reply mechanism provided by this Site. Active information collection can include both personally identifiable information (e.g., your full name or email address) and nonpersonally identifiable information (e.g., if we were to ask for your first name and a list of the top three things you like about our Site). Passive information collection refers to instances in which we collect information from you that you have not actively provided (please see the next section of this Policy for a summary of our passive information collection practices).

Below, we have summarized the primary means of active information collection at our Site. By submitting such information at these various information collection points, you specifically consent to the collection, use, and dissemination of such information in accordance with this Policy. At each of this Site’s active information collection points, we have marked which information is required and which is optional. Unless otherwise specified below, failure to provide required information will mean that you cannot participate in the identified activity or have access to the restricted areas of the Site. Failure to provide optional information will not prevent your participation in the identified activity or prevent your access to the Site, but it may inhibit our ability to customize the Site for you and better understand your interests and needs.


Registration Information

If you are interested in receiving customized content, electronic updates, alerts, and other information from us regarding this Site and our services and programs, you must provide us with an e-mail address and your first name, as well as participate in a brief survey. The survey requires that you answer several questions about yourself and your health history. We use the answers you provide to help direct you to relevant Site content and if you qualify you might also be enrolled in other patient programs that might be of interest to you. Please remember that this survey is no substitute for the professional medical advice and diagnosis of your doctor. If you choose to provide us with your personal health information, you consent to its use by Baxter and third party consultants who are performing work on behalf of Baxter for the purposes described in this Policy. In some cases your registration information will be used to identify you as candidates for other patient programs. In these cases you will be contacted and given the opportunity to opt out of these programs. Your registration information will be retained so the Site can keep you informed about updates, alerts and programs that might benefit you.


Feedback Information

We welcome your comments, feedback and inquiries regarding this Site our services, and our programs. This Site provides an e-mail reply mechanism that permits you to send us your own e-mail address, name and any comments you choose to include. E-mail submitted via this Site may not be secure. As a result, you should carefully consider what information you wish to send to us via e-mail.

This Site posts a contact us form for you to use in submitting comments, questions and inquiries; we will typically ask you to provide personally identifiable information such as your name and e-mail address. We use the information to follow up with you regarding your comments, improve our products and services, and better understand our customers’ needs. The required information on the feedback form will be indicated.



We may use special technologies to passively collect information while you are visiting our Site (that is, you do not actively provide this information). These technologies allow us to collect certain kinds of nonpersonally identifiable information, including your Internet domain name, the type of web browser you use, the operating system you use, the date and time you visit the Site, the specific pages you visit on the Site, and address of the website you visited prior to entering this Site. We do not link this passively collected nonpersonally identifiable information with personally identifiable information you have actively provided elsewhere on this Site. We reserve the right to share with third parties, including our business partners and advertisers, the anonymous aggregated information that we have passively collected via this Site.

Below we have summarized the primary means of passive information collection at our Site.



This Site uses cookies, which are small text files that store nonpersonally identifiable information about you, either temporarily in connection with your Internet Protocol (IP) address (known as a temporary or session cookie, and deleted once you close your browser window) or more permanently on the hard drive of your computer (known as a permanent or persistent cookie). This Site uses persistent cookies for two reasons.

  1. If you register on the site you will be sorted in a specific kidney health segment (based on the health self-assessment). Your segment will be stored in a cookie so that on future visits to the site you will not have to re-register to see your targeted information. The cookie will also store your first name which will be displayed to you on future visits to the sites restricted areas.
  2. The Site tracks the general habits of all visitors. This allows us to determine the most and least visited sections of the website, so that we may improve these areas in the future. Cookies allow us to track general information from our visitors including browser-type, what pages you visit, how long you stay on the Site and amount of unique and repeat Site visitors. In general, cookies allow us to identify problems with our servers, prepare aggregate demographic information and other information regarding the use of this Site, and improve the functions of this Site.

If you do not accept cookies you will have to re-register each time you wish to enter a restricted program. If you want to learn more about cookies, including how to configure your web-browser to reject the specific use of this technology, please click here


Other Passive Tracking at This Site

The Site tracks and records all database access and stores this information in log files. These log files will contain your user ID, if applicable (this would only be applicable if the Site contains a password protected section), your IP address, the type of database access (read, write, delete) a time stamp and an ID of the data that was accessed.


The personally identifiable information we collect from you will only be used and disclosed in accordance with this Policy or as specifically disclosed to you at the time you provide the information. We will not sell, lease, transfer, share, or otherwise permit access to your personally identifiable information with any third parties other than as described in this Policy. Baxter may share your information with independent contractors or consultants who provide technical, administrative or market research support to Baxter. We reserve the right to sell, lease, transfer, or otherwise share without restriction aggregated, deidentified, and other nonpersonally identifiable information regarding Site usage, traffic patterns, demographics, and other statistics about our Site or those from whom we collect information via this Site. We reserve the right to use or disclose personal information provided via this site as necessary to respond to your requests, comply with applicable laws, regulations, legal process, and law enforcement inquiries, as required by litigation, to take precautions against liability, and protect the security and integrity of the site and the safety of its users.


We do not seek to collect personally identifiable information from you that you do not want collected. Toward that end, we indicate at all active information collection points whether requested information is required or optional. We also attempt to tell you at the point of collection and in this Policy what the consequences will be (e.g., inability to access important functions of the Site, less tailoring of information to match your interests, etc.) if you do not provide the required or optional information. When you submit personally identifiable information via this Site, whether such information is required or optional, you consent to its disclosure and use in accordance with this Privacy Policy. If you ever decide that you do not wish to receive information from us regarding our products and services, you may opt out of receiving this information by selecting the unsubscribe link at the bottom of every Site email, contacting us by e-mail at or by mail at 1620 Waukegan Road, McGaw Park IL, 60085.


We take reasonable steps to ensure that personally identifiable information that you send us via this Site is accurate, current, and complete. Toward that end, we provide you with reasonable access to your personal information to correct errors or delete the information you have provided. If you wish to correct or delete your personally identifiable information, please contact us by e-mail at or by mail at 1620 Waukegan Road, McGaw Park IL, 60085. To respond to your request or inquiry, we may require follow-up or contact information to allow us to verify that you are the person authorized to view the information you are requesting. We may, at our discretion, refuse to allow you access to certain information if, in our view, to provide such access would jeopardize another person's privacy; would violate any applicable federal, state, or foreign law, regulation, or directive; or would unreasonably burden this Site.


Although we take reasonable steps to protect the personally identifiable information that you provide via this Site, no system is 100% secure or error-free. Therefore, we do not, and cannot, guarantee the security or accuracy of the information we gather.

One way we protect your personally identifiable information is through usernames and password. This safety measure is only effective if you protect the secrecy of both your username and password. If you ever suspect your username or password may have been compromised or subject to unauthorized use, contact us immediately at


This Site is not directed to, and does not seek to collect personally identifiable information from, children under the age of 13. Visitors who are not 13 years of age or older are invited to use the site map to browse the site on their own. Nevertheless, if we are informed that we have collected information from someone in this age category, we will take reasonable steps to delete that information.


If you have any questions, comments, or concerns or complaints about this Policy, or the information practices of this Site, send us e-mail at, send us mail at 1620 Waukegan Road, McGaw Park IL, 60085, or call us at 1-877-543-6395. We will take reasonable steps to respond to your inquiry and remedy problems you bring to our attention.


We reserve the right to change this Policy at any time and in our sole discretion. If we do change the Policy, the new Policy will be posted here, along with its revision date, and all information collected following the posting of such changes will be subject to the new Policy. We want you to know, however, that before we use or disclose your previously collected personally identifiable information in a materially different manner from that to which you agreed, we will first secure your affirmative consent for such use or disclosure. Absent such consent, we will use your personally identifiable information in accordance with the Policy in effect at the time we collected the information. In the event that you do not consent to the terms and conditions of the new Policy, we will either continue to use your personally identifiable information in accordance with the Policy in effect at the time we collected the information, or remove your profile from our records. We encourage you to check this Policy periodically and - at a minimum - before each instance in which you provide personally identifiable information via this Site.

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